EPISODE · Apr 1, 2026 · 5 MIN
The Market Just Got 79% Harder—How Buyers & Sellers Must Pivot to Win
from The Tom Toole Sales Group Podcast · host The Tom Toole Sales Group Podcast
The income needed to buy a home in the U.S. has jumped nearly 79% in just six years—and it’s forcing buyers and sellers to pivot how they think right now. In this video, we break down what’s driving the affordability squeeze (rates, inventory, and pricing), what the data really shows, and the 2 smartest strategies buyers can use today. If you’re buying, selling, or investing, here’s what you need to know before your next move.
What this episode covers
The income needed to buy a home in the U.S. has jumped nearly 79% in just six years—and it’s forcing buyers and sellers to pivot how they think right now. In this video, we break down what’s driving the affordability squeeze (rates, inventory, and pricing), what the data really shows, and the 2 smartest strategies buyers can use today. If you’re buying, selling, or investing, here’s what you need to know before your next move.
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The Market Just Got 79% Harder—How Buyers & Sellers Must Pivot to Win
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