The marketing funnel is dead but what does this means for the future of marketers?

It only took 120 years, but the old marketing funnel is now out! The original marketing funnel was first introduced back in 1898 and according to this report from Vogue Business and youth culture agency, Archrival, the old marketing funnel is broken now, thanks to Gen Z! Turns out, the way people are shopping and researching and showing brand loyalty has changed, and that's huge for us marketers. Have a listen and find out what this means for us and how should we reach our customers now? And also, why are there so many different types of funnels?? Here's the article from Vogue Business & Archrival: https://www.voguebusiness.com/story/consumers/gen-z-broke-the-marketing-funnel