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EPISODE · Jun 2, 2026

The Matcha Shortage: What’s Really Going On

from Daidokoro - the Japanese kitchen · host pat tokuyama

The global matcha boom is hitting Japanese tea farmers harder than most people realize — and your favorite ceremonial-grade tin may soon cost twice as much, or disappear from shelves entirely. Demand has tripled in the past decade, but the supply chain wasn’t built to move this fast. Here’s the real story behind the shortage,...

What this episode covers

The global matcha boom is hitting Japanese tea farmers harder than most people realize — and your favorite ceremonial-grade tin may soon cost twice as much, or disappear from shelves entirely. Demand has tripled in the past decade, but the supply chain wasn’t built to move this fast. Here’s the real story behind the shortage,...

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This episode was published on June 2, 2026.

What is this episode about?

The global matcha boom is hitting Japanese tea farmers harder than most people realize — and your favorite ceremonial-grade tin may soon cost twice as much, or disappear from shelves entirely. Demand has tripled in the past decade, but the supply...

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