The Math Behind Why She Hasn't Bought Yet - The 7-11-4 Rule

In this episode, Trish breaks down the real reason your audience isn't buying yet - and spoiler: it has nothing to do with your offer, your price, or your content quality.If you're a coach, course creator, or service provider who sells to moms or parents, and you've ever posted consistently for weeks only to hear crickets, this episode is going to completely reframe how you see your audience and your timeline.Trish introduces Google's 7-11-4 Rule - the research-backed framework that explains exactly how trust is built before a buyer says yes. She shares how she ran the same live event every six to eight weeks for three years and watched women come back again and again before finally buying - and why that wasn't failure. That was the math working. Your buyer isn't ignoring you. She's just not at Hour 7 yet.💡 What You'll Learn Inside This EpisodeWhat the 7-11-4 Rule is and why it changes everything about how you show upWhy your audience saying "not yet" is completely different from saying "no"How Trish ran the same event for three years - and why repetition is a strategy, not lazinessThe four locations you need to show up in (and what actually counts as a touchpoint)Why follow-up after your micro experience is where the money is hidingHow every piece of content you create after someone enters your world is moving her closer to "yes"🔥 Mic-Drop Moments"Your buyer is not saying no. She's saying not yet.""One reel is one touchpoint. She needs 11. You're quitting at three.""You are not being repetitive. You're becoming trustworthy - and trustworthy is what will sell your offer."🧘🏽‍♀️ Quick Reflections for Your Next CEO ResetWhere am I in my audience's 7-11-4 journey - am I giving her enough time and touchpoints to build trust?What are my four locations, and am I actually showing up in all of them consistently?Where am I leaving money on the table by not following up with the women who showed up but didn't buy?💬 Ready to Sell Out Your Offer?If you're done posting into the void and ready to build the kind of trust that actually converts, it's time to join the next Sold Out Offer Challenge.Head to trishwarecoaching.com/soo to find out when the next one starts - because if you sell to consumers, moms, or parents, this challenge will change everything.Or slide into Trish's DMs at @iamtrishware and let her know where you're showing up. She actually wants to know your four locations. 👀🖤 Rate, Review & SubscribeIf this episode made the math finally make sense, screenshot it, share it in your stories, and tag @iamtrishware! And if you know a woman who keeps saying her offer isn't working — send her this episode. It might not be the offer. It might just be the timeline. Every share helps another mama-CEO stay in the game long enough to win. 🎙️Resources:Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales. Download HereJoin Glow Up Funnels: the All-In-One Platform for Businesses Serving MomsReady for high-touch coaching from a unicorn who actually gets the B2C space?DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.✨ Apply to the Catalyst Queen Mastermind ✨🔥 Want support stepping into your power & selling your offer with confidence? Join the next round of the Sold Out Offers Challenge hereConnect with Trish:InstagramYouTube🎧 Loved this episode? Here’s how to show the love: ✨ Tap Subscribe so you never miss a weekly drop ✨ Leave a review (it helps this unicorn podcast reach more queens like you!) ✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you backProduced and edited by Vaden Podcast ServicesAnd as always—That’s your cosmic slap on the booty, babe. Action takers are money makers. You’re the magic. Don’t forget it