The Membership Growth Strategy That Backfired

What’s working right now to grow a membership? And how do you avoid growing in the wrong direction?In this episode, I share one of the biggest lessons I learned while leading community and product at Bossbabe — the mistake that led to our best growth month ever and a wave of churn the very next.This is a story about good growth vs. bad growth, why urgency-based campaigns work only when they’re aligned with your membership’s transformation, and what to do instead if you want both new and long-term members to thrive.Whether you’re gearing up for your next community campaign or building your marketing strategy from scratch, you’ll walk away with clear guidance for sustainable growth.Let’s be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity CollectiveFollow Austin L Church on LinkedIn