EPISODE · Jan 23, 2026 · 30 MIN
The messy middle of building a business that actually fits you | Ep 37
from Change Champions · host Riley McGhee and Pedram Parasmand
In this behind-the-scenes coffee hour, Riley and Ped unpack what’s really happening inside the business right now.They talk openly about experimenting with a new giveaway, living with mistakes and typos, and why clarity in business rarely comes from thinking harder. It comes from doing, noticing, and adjusting.This episode is for coaches, consultants, and facilitators who feel stuck trying to “figure it out” before taking action — and who want a more honest, human path to building momentum.You’ll hear why imperfection isn’t a liability, how real clarity emerges through experimentation, and what they’re learning as they test new ideas inside the Leverage Accelerator ecosystem.Newsletter for stories, tips and resources: [leverageaccelerator.co](http://leverageaccelerator.co/)Community to create more sales opportunities using relationship-first business development habits: [networkandsell.com](http://networkandsell.com/)Timestamps:00:00 – A very human mistake and why it matters less than you think02:00 – Building a giveaway as an experiment, not a tactic04:20 – Typos, credibility, and showing you didn’t outsource your voice09:30 – Wabi-sabi, broken mugs, and the beauty of imperfection12:10 – Why experiments are the real path to business clarity17:10 – Designing incentives that reward relationships, not hype20:10 – Clean shoes, messy paths, and how progress actually happens24:20 – Why clarity only comes after you talk to real people26:20 – Action, redesign, repeat: how we actually find our way
What this episode covers
In this behind-the-scenes coffee hour, Riley and Ped unpack what’s really happening inside the business right now.They talk openly about experimenting with a new giveaway, living with mistakes and typos, and why clarity in business rarely comes from thinking harder. It comes from doing, noticing, and adjusting.This episode is for coaches, consultants, and facilitators who feel stuck trying to “figure it out” before taking action — and who want a more honest, human path to building momentum.You’ll hear why imperfection isn’t a liability, how real clarity emerges through experimentation, and what they’re learning as they test new ideas inside the Leverage Accelerator ecosystem.Newsletter for stories, tips and resources: [leverageaccelerator.co](http://leverageaccelerator.co/)Community to create more sales opportunities using relationship-first business development habits: [networkandsell.com](http://networkandsell.com/)Timestamps:00:00 – A very human mistake and why it matters less than you think02:00 – Building a giveaway as an experiment, not a tactic04:20 – Typos, credibility, and showing you didn’t outsource your voice09:30 – Wabi-sabi, broken mugs, and the beauty of imperfection12:10 – Why experiments are the real path to business clarity17:10 – Designing incentives that reward relationships, not hype20:10 – Clean shoes, messy paths, and how progress actually happens24:20 – Why clarity only comes after you talk to real people26:20 – Action, redesign, repeat: how we actually find our way
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The messy middle of building a business that actually fits you | Ep 37
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