The Micro Habit Company

🙌 Welkom bij aflevering 5 van de Achmea Innovation Hubcast. Waarin we je bijpraten over het laatste nieuws en spannende ontwikkelingen van de Hub, en waarin altijd een founder aanschuift die uitgebreid aan de tand wordt gevoeld over innovatie en ondernemen mét en binnen Achmea. 🎤 In deze aflevering hebben we Rob van Drunen te gast om te praten over zijn start-up The Micro Habit Company. 📄 In het interview komt aan bod: Waarom de samenwerking met Achmea en deelname aan het accelerator-programma voor beide partijen als een logische en strategische stap voelt. Hoe Rob zijn ervaring bij organisaties als ABNAMRO, PostNL en UNICEF hem hielp bij het opzetten van een start-up die écht gedragsverandering teweegbrengt. Waarom The Micro Habit Company bewust geen ‘gewone’ app is, maar werkt met groepsgerichte, gamified programma’s waarin 80% van de deelnemers actief blijft. Hoe hun aanpak al concrete resultaten toont zoals 32% minder stressklachten en 19% meer veerkracht bij werknemers. De lessen die Rob leerde over productontwikkeling, schaalbaarheid, en de kracht van eenvoud bij gedragsverandering. 🙏 Deze podcast is een initiatief van de Achmea Innovation Hub. Hosts zijn Felix Decavel en Erik Petersen. Productie: Next Episode. Vragen, complimenten of kritiek? Stuur een mailtje naar [email protected]

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This episode is 21 minutes long.

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This episode was published on April 16, 2025.

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