The Mindset of a Marketing Coach & Business Strategist with Yasmin Vorajee

Marketing coach & business strategist Yasmin Vorajee (creator of The Freedom Engine™, author of Tiny Time, Big Results and High Revenue Rebel) on building a time-rich, profit-smart business in 20 hours/week—with clarity, simple offers and repeatable marketing.In this episode, Paul Corke reconnects with Yasmin Vorajee—a Marketing Coach & Business Strategist who helps solopreneurs collapse years of trial-and-error into clarity and a business that works in ~20 hours per week. Creator of The Freedom Engine™ and author of Tiny Time, Big Results and High Revenue Rebel, Yasmin shows how to power growth with focused offers, clean systems and a calm marketing rhythm—without burning out.We dig into the mindset behind a tiny-time, big-results business: permission to simplify, boundaries that protect focus, and the belief shifts that turn consistent action into consistent revenue.You’ll hear:The Freedom Engine™ essentials: Client → Core Offer → Channel → Cadence → ConversionDesigning a 20-hour week: capacity math, boundaries, and two daily focus blocksCrafting a signature offer (promise, price, pathway) that’s easy to sell & deliverMarketing that compounds: one primary lead source + one nurture channel + one CTASales made simple: problem → promise → proof → next step (no pressure tactics)Mindset shifts: busy → boundaried, perfect → progress, scattered → single focusHow it maps to Paul’s Mindset Equation (Aspiration, Belief, Drive/Motivation, EQ, Resilience, Learning Agility)Try this (90-minute Tiny Time Sprint):Promise line (10 min): “I help [who] get [result] in [timeframe] without [big headache].”Offer snapshot (15 min): price, 3 milestones, 3 deliverables, 1 guarantee/assurance.Channel & cadence (10 min): pick one audience channel + posting cadence (e.g., 3×/wk).Focus blocks (2 × 20 min): create one helpful post + one lead magnet/DM CTA.Conversations (15 min): invite 3 ideal clients to a 15-min ideas call.Review (10 min): log responses, note the next smallest improvement.A practical, permission-giving conversation for solopreneurs who want more impact in less time—and a marketing system that’s simple enough to stick.