The more you give, the better your leads get qualified | Mathias Thulin, GetAccept

from Growth Machines: Combining Product-Led Growth and Sales · host Vincent Jong

On this episode of the Growth Machines podcast I speak with Mathias Thulin from GetAccept. He shares how they developed the Go-to-Market model for GetAccept going from sales-led to freemium and now a combination of sales-led and free trial.As of today combines a free trial, an interactive product tour, and a book-a-demo option in an intuitive way. Depending on the customer profile, one or more of these options will be emphasized during the customer journey.One of the things that was a big top...

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This episode was published on June 6, 2024.

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