The Museum Doctor | Gordon Morrison, CEO Association for Cultural Enterprises

In this episode, Paul sits down with Gordon, the head of the Association of Cultural Enterprises, to discuss the evolving landscape of cultural funding and the strategies cultural organisations can use to become more financially self-sustaining. They delve into the impact of the cost of living crisis on audience numbers and spending, the importance of offering high-value experiences, and the role of technology in enhancing visitor engagement. Gordon shares insights from a recent benchmarking report, highlighting innovative practices in pricing and revenue generation, and the shift towards a more commercial mindset within cultural venues. Tune in to discover how cultural enterprises can thrive in challenging times. Get in touch with the Museum Doctor on [email protected] or visit us at ⁠XcentuateGroup.com