The Museum Doctor | Lycia Lobo, Commercial Director, English Heritage Trust

In this episode, we welcome Lycia, the Commercial Director of English Heritage Trust, to explore the dynamic world of heritage conservation and commercial innovation. Lycia shares insights into the organisation's mission to preserve over 400 historic sites, from Stonehenge to Whitby Abbey, while generating sustainable income through diverse streams such as retail, events, and brand licensing. Discover how English Heritage engages 10 million visitors annually, leverages digital platforms, and collaborates with partners like Airbnb to support their conservation efforts. Join us for an inspiring discussion on balancing heritage preservation with entrepreneurial spirit. Get in touch with the Museum Doctor on [email protected] or visit us at XcentuateGroup.com