EPISODE · Jun 25, 2026 · 21 MIN
The Neuroscience of Attitude: How Mindset Reshapes Your Body (ND2E26)
from My BrainWise Coach · host My BrainWise Coach
Drink a milkshake you believe is rich and indulgent, and your body produces a stronger fullness signal than if you drink the identical shake believing it is light and sensible. Your attitude is not a mood or a motivational slogan. It is a stored evaluation your brain runs as a prior, and it shapes your hormones, your thinking, and your ability to recover from setbacks.This episode breaks down what attitude actually is inside the brain, and how to work with it instead of against it. You will learn:The difference between explicit and implicit attitudes, and where the brain stores each oneThe Implicit Association Test and the implicit social cognition research of Greenwald and BanajiCarol Dweck's fixed and growth mindset researchJason Moser's EEG study on how mindset changes the brain's response to mistakesAlia Crum's milkshake study on mindset and the hunger hormone ghrelinThe Crum, Salovey, and Achor stress mindset study on cortisol and performancePlacebo and nocebo effects and the brain's opioid systemJob, Dweck, and Walton's research on willpower beliefs and ego depletionHow the Personal Threat Profile maps your implicit attitudesA three-part field guide for managing your own and other people's attitudesYour attitude toward stress, failure, and effort is a neurologically active input, and you have more say over it than you think.Rate and review the show wherever you listen, and follow @mybrainwisecoach across every platform.00:00 The Milkshake Mindset Experiment02:00 Welcome And Episode Introduction03:00 Defining Attitude In Neuroscience03:40 Explicit Versus Implicit Attitudes04:30 The Implicit Association Test06:00 Attitudes And Your Threat Profile07:00 Carol Dweck's Mindset Research08:00 How Mindset Shapes Error Response09:30 Mindset Is Learnable And Changeable11:00 The Milkshake And Ghrelin Study12:00 How The Predictive Brain Works13:30 The Stress Mindset Research15:00 Willpower Beliefs And Ego Depletion16:00 Placebo And Nocebo Effects18:00 How Leaders Shape Attitudes19:00 A Practical Field Guide21:00 Sources And Study Citations22:00 Closing Thoughts And Sign Off
What this episode covers
Drink a milkshake you believe is rich and indulgent, and your body produces a stronger fullness signal than if you drink the identical shake believing it is light and sensible. Your attitude is not a mood or a motivational slogan. It is a stored evaluation your brain runs as a prior, and it shapes your hormones, your thinking, and your ability to recover from setbacks.This episode breaks down what attitude actually is inside the brain, and how to work with it instead of against it. You will learn:The difference between explicit and implicit attitudes, and where the brain stores each oneThe Implicit Association Test and the implicit social cognition research of Greenwald and BanajiCarol Dweck's fixed and growth mindset researchJason Moser's EEG study on how mindset changes the brain's response to mistakesAlia Crum's milkshake study on mindset and the hunger hormone ghrelinThe Crum, Salovey, and Achor stress mindset study on cortisol and performancePlacebo and nocebo effects and the brain's opioid systemJob, Dweck, and Walton's research on willpower beliefs and ego depletionHow the Personal Threat Profile maps your implicit attitudesA three-part field guide for managing your own and other people's attitudesYour attitude toward stress, failure, and effort is a neurologically active input, and you have more say over it than you think.Rate and review the show wherever you listen, and follow @mybrainwisecoach across every platform.00:00 The Milkshake Mindset Experiment02:00 Welcome And Episode Introduction03:00 Defining Attitude In Neuroscience03:40 Explicit Versus Implicit Attitudes04:30 The Implicit Association Test06:00 Attitudes And Your Threat Profile07:00 Carol Dweck's Mindset Research08:00 How Mindset Shapes Error Response09:30 Mindset Is Learnable And Changeable11:00 The Milkshake And Ghrelin Study12:00 How The Predictive Brain Works13:30 The Stress Mindset Research15:00 Willpower Beliefs And Ego Depletion16:00 Placebo And Nocebo Effects18:00 How Leaders Shape Attitudes19:00 A Practical Field Guide21:00 Sources And Study Citations22:00 Closing Thoughts And Sign Off
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The Neuroscience of Attitude: How Mindset Reshapes Your Body (ND2E26)
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