The New Consumer Playbook: Ty Haney on Community, Loyalty, and Growth

The DTC playbook worked—until it didn’t. So what comes next?In this episode of Legends & Leaders, we sit down with Ty Haney, founder of Outdoor Voices and now founder of TYB, to talk about the real story behind her resilience.Ty was one of the most iconic founders of the DTC era—reshaping how brands connect with consumers. Now, she’s building the next chapter: a platform that turns communities into owners, and customers into stakeholders.We dive into:What she learned from building Outdoor VoicesWhy community is the most undervalued asset in businessHow TYB is redefining ownership, loyalty, and brand participationWhat the next generation of consumer brands will look likeThis is a conversation about resilience, reinvention, and building smarter.If you’re a founder, operator, or building in consumer—this one hits different.