EPISODE · Apr 2, 2026 · 1 MIN
The Nobel Prize Got Loss Aversion Wrong
from Dru's Notes · host Dru Riley
Loss aversion is called a cognitive bias. But the math says otherwise. A 50% loss requires a 100% gain to recover. Some losses have no recovery at all. Featuring: Daniel Kahneman, Amos Tversky Watch on YouTube Read the full post Brought to you by: Trends.vc: Discover new markets and opportunities. HeadsUp: Know when your competitors move. Before your customers do. Multi: Turn any content into a YouTube video. Where to find Dru: I write an essay daily. Get them free Follow me on X Watch my video essays on YouTube Follow Dru's Notes on Apple Podcasts or Spotify Subscribe to Dru's Notes for a new episode every day. Click here to view the episode transcript.
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Loss aversion is called a cognitive bias. But the math says otherwise. A 50% loss requires a 100% gain to recover. Some losses have no recovery at all.
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The Nobel Prize Got Loss Aversion Wrong
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