The Obsessed View: Launching and Growing Product-Based Businesses with Charlotte Carter

Your Product Based Business Podcast Welcome to the first-ever episode of The Obsessed View, hosted by Charlotte Carter, your go-to resource for product-based business insights. In this episode, Charlotte dives into her personal journey of launching and growing a product-based business, Carter Bags, and provides actionable advice for aspiring entrepreneurs. This podcast is perfect for anyone looking to: Launch a product or brand. Navigate the complexities of manufacturing and sourcing. Build and grow an e-commerce or retail business. Key Takeaways from Episode 1: Things to consider when starting a product based business Transforming an idea into a Minimum Viable Product (MVP). The importance of finding the right people, like designers and sourcing agents. Budgeting realistically: why you should triple your initial cost estimates. Getting your product based business going The significance of marketing ecosystems: from SEO to email automation. Leveraging tools like ChatGPT for planning, research, and strategy. Building your website and attracting traffic through organic and paid methods. How to grow your product based business Why paid advertising (Google Ads, Meta Ads) is essential for scaling. Enhancing customer lifetime value through email automation and upselling. Learning from setbacks and continuously innovating. Charlotte’s Personal Insights: Challenges faced in manufacturing, from sourcing ethical suppliers to handling minimum order quantities. The emotional and professional growth from running a product-based business. How SEO and optimising for terms like “laptop tote bag” transformed Carter Bags' sales. Guest Line-Up for Future Episodes: Katherine Jones, ThinKWine: Discussing product sourcing and overcoming business challenges. Ilya from Codu: Building a product-based business in Ukraine and launching a second successful brand. Simon Whitaker, Master Debonair: Balancing online and physical retail stores. Bruce Watson, Hoot Sauce: Why he paused a high-sales-volume business. Carter Bags Investor: Insights into strategic investments and scaling through smaller production runs. Kathryn, Export Specialist: Logistics and launching products in new markets. Sponsor: This episode is proudly sponsored by Constant Contact, an all-in-one platform for social media scheduling, email marketing, and SEO tools. Perfect for small businesses looking to save time and scale effectively.