The One-Button Test: Which CTA Wins?

Too many pages confuse visitors with competing actions. In this focused 9-minute episode Mason walks you through the One-Button Test: a repeatable experiment to decide between a single clear CTA and a primary+secondary option. You’ll get concrete numeric guidance (typical baseline click and conversion ranges for service pages, product pages, and lead pages), a minimum-rule-of-thumb sample size (run 7–14 days or until ~100–300 visitors per variant), and a live 45-second vignette showing a service page that regained bookings after simplifying its CTAs. Practical deliverables include copy-ready button texts, a one-row CSV KPI template (Visitors → CTA Clicks → Conversions → Click Rate → Conversion Rate), exact steps for Wix/Squarespace/WordPress plus a small CSS snippet, and an accessibility checklist (contrast, focus order, ARIA labels). By episode end you’ll have a 20-minute publish checklist and a clear decision rule to act on real directional data.