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The One Reason Your Company Should NOT Sell Online

EPISODE · Nov 7, 2025 · 26 MIN

The One Reason Your Company Should NOT Sell Online

from Master B2B Friday 15 · host Master B2B

It's 2025, so shouldn't every company have an eCommerce website? Not so, says Schneider Electric's Anthony Locke. Anthony says that companies have to consider what they are uniquely good at, and what their distribution partners are uniquely good at, and then decide whether they should have an eCommerce presence. And the answer for multi-billion dollar Schneider Electric was that they should not sell online and instead should focus on supporting their distribution partners.

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The One Reason Your Company Should NOT Sell Online

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