The One Rule That Reshaped Global Wine Trade

In this episode of Global Trade with Fexingo, Lucas and Luna dive into the surprisingly complex world of wine labeling rules. They focus on the European Union's Protected Designation of Origin (PDO) system and how it has reshaped global wine trade, using the example of Prosecco versus Prosecco DOCG. Learn how a single rule created a multi-billion-dollar market for authentic Italian sparkling wine while shutting out competitors from other regions. The hosts also discuss the ongoing trade dispute over wine names between the EU and the United States, and what it means for the future of geographical indications in international trade. A must-listen for anyone interested in how rules of origin and intellectual property intersect with global commerce. #WineTrade #ProtectedDesignationOfOrigin #PDO #GeographicalIndications #Prosecco #EU #WTO #TradeRules #IntellectualProperty #AgriTrade #TradeDispute #US #Italy #SparklingWine #GlobalCommerce #Economics #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo