EPISODE · Jan 22, 2025 · 9 MIN
The One Where Data Isn’t Everything
from duo on the mic · host duo&co
Data: the love-hate relationship every marketer knows. Ever feel like you’re spending more time justifying your work than actually doing it? In this episode, we break down:• Why data often falls short: LinkedIn and Google Ads might not show up in CRM as last-touch, but they’re still driving traffic. Why the disconnect?• The irony of attribution tools: Leaders want proof but resist investing in tools to get it. Is this skepticism holding marketing back?• Gut vs. data: With so much focus on numbers, are marketers losing trust in their instincts?• Challenges of data-driven campaigns: From measuring brand awareness to GDPR’s impact, we question the real meaning of “data-driven marketer” today.For all our resources, go to: https://www.duoand.co/templatesHosted on Ausha. See ausha.co/privacy-policy for more information.
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The One Where Data Isn’t Everything
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