The One Where Positioning Makes All The Difference

Positioning: it’s more than just a tagline—it’s your brand’s heartbeat. Without a clear position, even the best product fades into the background. In this episode, we dive into:• What positioning really is and why it’s essential for making your brand stand out in the market.• Common founder mistakes, like trying to be everything to everyone, and why sticking to outdated positioning can hold you back.• Ownership of positioning: Why it’s not just marketing’s job—it’s a whole-team effort led by founders.• How to run a positioning workshop to refine your brand’s focus and ensure alignment across teams.For all our resources, go to: https://www.duoand.co/templatesHosted on Ausha. See ausha.co/privacy-policy for more information.