The Opportunity of Customer Analytics

from Managerial Analytics: Powering Your Career · host David Dirks

What's the most valuable but under-utilized data in most businesses? Their customer service data! Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights. Don't make that mistake!Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:[email protected]

What this episode covers

What's the most valuable but under-utilized data in most businesses? Their customer service data! Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights. Don't make that mistake! Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. Yo...

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The Opportunity of Customer Analytics

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This episode is 3 minutes long.

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This episode was published on September 19, 2020.

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