The Origins of Speed: How Racing Shaped Modern Brand Design

from Fast Lines: Speed, Style & the Power of Brands

Before brand logos were plastered on sneakers and luxury bags, they raced at 200 mph. In our premiere episode, we explore how motorsport laid the groundwork for some of the most iconic branding in history. From the Ferrari prancing horse to Gulf’s signature blue and orange, we uncover how design, identity, and high-speed competition collided to create a visual language that still drives culture today. Buckle up—this is where the story begins.

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This episode is 4 minutes long.

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This episode was published on July 18, 2025.

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