The other side of strategy: A closer look at the experience strategist role

Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, No Fixed Address VP, Strategy Thomas Wilkins about the experience strategist role, what it is and why it takes a more empathetic look at the customer, and how experience strategists and brand strategists can work together.  Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, No Fixed Address VP, Strategy Thomas Wilkins about the experience strategist role, what it is and why it takes a more empathetic look at the customer, and how experience strategists and brand strategists can work together. Hosted on Acast. See acast.com/privacy for more information.

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How long is this episode of The Message?

This episode is 13 minutes long.

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This episode was published on October 31, 2024.

What is this episode about?

Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, No Fixed Address VP, Strategy Thomas Wilkins about the experience strategist role, what it is and why it takes a more empathetic look at the customer, and how experience strategists and...

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