The Path to Revenue Runs Through Community
Episode 2 of the Seeding Social Good podcast, hosted by Katrina VanHuss, titled "The Path to Revenue Runs Through Community" was published on November 30, 2023 and runs 36 minutes.
November 30, 2023 ·36m · Seeding Social Good
Summary
The Pediatric Brain Tumor Foundation (PBTF) uncovered a crazy truth recently: if we don’t focus on revenue, the revenue shows up. If we focus on providing constituents with connection and service INSIDE our revenue products, revenue shows up. If we focus on the top of the funnel, the bottom of the funnel takes care of itself. Hear how PBTF transformed a Facebook Challenge Group into a community hub.
Episode Description
The Pediatric Brain Tumor Foundation (PBTF) uncovered a crazy truth recently: if we don’t focus on revenue, the revenue shows up. If we focus on providing constituents with connection and service INSIDE our revenue products, revenue shows up. If we focus on the top of the funnel, the bottom of the funnel takes care of itself. Hear how PBTF transformed a Facebook Challenge Group into a community hub.
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