EPISODE · Nov 30, 2023 · 36 MIN
The Path to Revenue Runs Through Community
from Seeding Social Good · host Katrina VanHuss
The Pediatric Brain Tumor Foundation (PBTF) uncovered a crazy truth recently: if we don’t focus on revenue, the revenue shows up. If we focus on providing constituents with connection and service INSIDE our revenue products, revenue shows up. If we focus on the top of the funnel, the bottom of the funnel takes care of itself. Hear how PBTF transformed a Facebook Challenge Group into a community hub.
What this episode covers
The Pediatric Brain Tumor Foundation (PBTF) uncovered a crazy truth recently: if we don’t focus on revenue, the revenue shows up. If we focus on providing constituents with connection and service INSIDE our revenue products, revenue shows up. If we focus on the top of the funnel, the bottom of the funnel takes care of itself. Hear how PBTF transformed a Facebook Challenge Group into a community hub.
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The Path to Revenue Runs Through Community
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