The Power of a Back Story - Thought Leadership Studio

What this episode covers

Episode Five: George Lucas' use of Joseph Campbell's Hero's Journey Star Wars is just one example of an archetypal back story that gives power to a message. It is the story behind your story. Your message should have an invisible structure on which the content of the story is hung - similar to how flesh and muscles are hung on a skeleton - that may not be visible to the casual observer, reader, or content consumer. There are 3 main types of back-story you can use to add power to your thought leadership. The episode page with the special offers mentioned is at https://www.thoughtleadershipstudio.com/b/podcast/The-Power-of-a-Back-Story To take these ideas further in your own work, explore these free resources: Download the Free Marketer’s Guide to Strategic Thought Leadership: https://thaut.io/guide. Schedule a free consultation to discover how Strategic Thought Leadership can amplify your results: https://www.thoughtleadershipstudio.com/F/30-Minute-Discovery-Meeting.

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How long is this episode of Thought Leadership Studio?

This episode is 29 minutes long.

When was this Thought Leadership Studio episode published?

This episode was published on May 30, 2022.

What is this episode about?

Episode Five: George Lucas' use of Joseph Campbell's Hero's Journey Star Wars is just one example of an archetypal back story that gives power to a message. It is the story behind your story. Your message should have an invisible structure on which...

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