The Power of a Safety Brand with Nancy Marshall

A company's brand is its identity, and it is one of the most valued parts of your business. When brand is done right, it influences what happens inside a company as well how people on the outside perceive it.  The brand becomes something that you are, not just something that you do.  It is something that can influence behavior. On this episode of the MEMIC Safety Experts Podcast, I speak with Nancy Marshall, CEO of Marshall Communications about branding and how brand can influence safety behavior at your company.