The Power of Aesthetics in Consumer Decisions

What this episode covers

Brands are constantly trying to come up with new ways of making their products attractive to customers. But with consumers more interested in meanings than fads, what is considered beautiful isn’t as clear as it used to be. On this episode of Marketing Connections, a look at the power of aesthetics in consumer decisions, including what’s underneath the surface.

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Frequently Asked Questions

How long is this episode of Marketing Connections?

This episode is 53 minutes long.

When was this Marketing Connections episode published?

This episode was published on November 12, 2021.

What is this episode about?

Brands are constantly trying to come up with new ways of making their products attractive to customers. But with consumers more interested in meanings than fads, what is considered beautiful isn’t as clear as it used to be. On this episode of...

Can I download this Marketing Connections episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.