The power of passion and collaboration in B2B marketing

Episode 2 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "The power of passion and collaboration in B2B marketing" was published on November 9, 2022 and runs 38 minutes.

November 9, 2022 ·38m · B2B Marketing Needs Don Draper

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Episode Description

Nikki Stenson is a senior global marketing leader who has led marketing functions at Oracle, Macafee, and TIBCO.

For Nikki, it’s all about relationships - whether working with sales teams, suppliers, partners or colleagues, success for her has come through continuous and highly effective collaboration.

Nikki Believes B2B marketing is not human enough and is passionate about changing that.

We discuss:

Imposter syndrome. Is it common in the marketing industry?
The power of marketing in sales-focused businesses
How to build a strong personal brand in B2B Marketing
What the future holds for B2B Marketing

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