EPISODE · Feb 27, 2022 · 12 MIN
The Power of Seduction
from Real Vision: Finance & Investing · host Real Vision Podcast Network
A brand isn’t a thing or a service, it’s an emotion. Feelings are what drive commerce. Marketing and brand visionary Jonathan Cropper has lived on the edge of innovation throughout his career working with luxury brands like Aston Martin and alongside music industry titans Quincy Jones and Sean Combs. Cropper believes seduction and storytelling are at the basic core of the best sales strategies, and that innovations in the tech world and DeFi will be the fire that fuels the future. Learn more about your ad choices. Visit podcastchoices.com/adchoices
What this episode covers
A brand isn’t a thing or a service, it’s an emotion. Feelings are what drive commerce. Marketing and brand visionary Jonathan Cropper has lived on the edge of innovation throughout his career working with luxury brands like Aston Martin and alongside music industry titans Quincy Jones and Sean Combs. Cropper believes seduction and storytelling are at the basic core of the best sales strategies, and that innovations in the tech world and DeFi will be the fire that fuels the future. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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The Power of Seduction
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