the power of self-care, empathy and community

YARA is proudly owned and operated by a team of badass women — Helena and Rafalea — who believe in the power of self-care. The YARA team understands that your time is sacred and that feeling your best doesn’t have to take a long time. Every part of the experience is seamless, from booking to stacked services. It’s not just about the treatments you receive — it’s about how they make you feel. YARA is designed to deliver the ultimate recharging experience.The handcrafted products at YARA are carefully made in small batches. They avoid single-use plastic and other environmentally harmful materials. YARA also prides itself on being approachable, thoughtful, and empowered. They are warm and welcoming to all. They listen to their guests and treat everyone with respect. They support their community and strive to be inclusive at every touchpoint. They empathize with one another and with their guests. They exude confidence and positivity in everything they do. They are ambitious and committed to providing the very best experience.—Follow YARA on InstagramFollow the Consult Club on InstagramRead more and join the conversation on The Consult Club SubstackFollow Laura on InstagramFollow SHOPDERM on InstagramShop curated products on SHOPDERMShop all of Laura’s Picks Here___00:00 Business Background and Icebreakers01:19 Expansion Plans and Social Media Strategy04:11 Community Building and Events06:37 Founding Yara: The Journey Begins09:19 Navigating Partnerships and Skill Sets11:54 Learning Through Experience14:36 Defining Roles and Strengths16:59 Empowerment Through Beauty18:47 Women in Business: Ownership and Management20:17 Fostering Community and Authentic Relationships24:05 Cultural Influences on Service and Care28:53 Balancing Roles: Women in the Workforce31:29 Skincare as a Ritual: Personal Reflections34:14 Low Maintenance Skincare: Finding What Works39:35 Value in Skincare: Quality vs. Price This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theconsult.substack.com