The Power of Values-Based Branding with Kristy Black

For today's episode, we decided to sit down virtually with someone whose name has come up more than once in past episodes when it comes to fine-tuning a brand with values in mind: Kristy Black. This conversation was full of laughs and big truth drops - with heartfelt, yet bold ideas that are sure to inspire you. We talk about:- Kristy’s brand journey after realizing they were working with clients not aligned with their own values- What can happen when you start fine tuning your brand to showcase more of who you are and what you care about- Why values-based branding is important and its role in helping foster positive change in the world- Current shifts in the wedding industry surrounding values for couples and vendors- How not aligning your business with your values and your story could lead to feelings of burnout- Balancing risk vs. reward, and how privilege plays a role in this discussion- The power we all have to choose which authentic parts of ourselves we decide to include in our brands and setting boundaries for yourself- The first few steps you can take to get started, including Kristy’s Profitable Purpose Branding Workbook!