The Power of Words: Master Storytelling & Marketing w/Chase Tolleson

Chase Tolleson served in the Navy for four years, owned his own gym for 8 years, and was a successful personal trainer both online and in-person. He also started his own brand, The Primal Man Pathway, and scaled his business. This led him to mentoring other entrepreneurs on how to authentically show up online and market to their ideal audience. His studies have led him far beyond health and fitness but into psychology and mindset, philosophy, and theology. Chase is one of the best practitioners in the world at utilizing the Enlifted Method which involves helping people to become aware of and change the stories they're telling themselves that make up the fabric of their mindset. This is an empowering change that involves subtle shifts in the way the story is told, the words that are used, or how it makes us feel when we tell it. We could've talked much more extensively on broader topics but kept this episode focused on the leveling up required of building our own business, showing up authentically, building a funnel, changing our language both with ourselves AND how we choose to speak to the ideal audience in our marketing. Chase also is involved with business acquisition and real estate investing and continuing to pursue his ideal life of remote freedom.