The Practice Effect How Repetition Shapes Brand Preference

Episode 12 of Marketing Psychology explores the 'mere exposure effect' — the psychological principle that people develop a preference for things simply because they are familiar. Lucas and Luna break down how brands like Coca-Cola, McDonald's, and Spotify use repetition to build subconscious trust, using specific studies like Zajonc's 1968 experiment and real-world data from advertising frequency research. They discuss why over-exposure can backfire, the 'wear-out' threshold in digital ads, and how startups can apply the principle without a massive budget. Concrete takeaway: one brand study showed that three exposures per week over six weeks boosted purchase intent by 18 percent versus a single exposure. No recycled angles from prior episodes. #MereExposureEffect #BrandPreference #ConsumerPsychology #RepetitionMarketing #BehavioralEconomics #AdvertisingFrequency #CocaCola #McDonalds #Spotify #Zajonc #BrandFamiliarity #AdWearOut #MarketingStrategy #SubconsciousInfluence #FexingoBusiness #BusinessPodcast #MarketingPodcast #PsychologyOfMarketing Keep every episode free: buymeacoffee.com/fexingo