The Problem with Data Syndication: A Call to Ownership

What this episode covers

Are you tired of your brand message getting lost? Are your teams drowning in spreadsheets and manual data cleansing? In this video, Matt Johnson, gives a direct diagnosis of the broken product data supply chain that plagues manufacturers and wholesale distributors. If you're struggling with data quality issues, slow SKU onboarding, or the high cost of data syndication, this is for you. We break down exactly how the current system hurts both manufacturers (brand dilution, operational costs) and distributors (the "data janitor" problem, poor customer experience) and why traditional data pools and syndicators are no longer the answer. The solution? It's time to stop renting your data and start owning it. Learn the first steps toward implementing a modern Product Information Management (PIM) and Master Data Management (MDM) strategy to clean, enrich, and activate your data for profitable growth.

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Frequently Asked Questions

How long is this episode of Frictionless Commerce?

This episode is 27 minutes long.

When was this Frictionless Commerce episode published?

This episode was published on October 29, 2025.

What is this episode about?

Are you tired of your brand message getting lost? Are your teams drowning in spreadsheets and manual data cleansing? In this video, Matt Johnson, gives a direct diagnosis of the broken product data supply chain that plagues manufacturers and...

Can I download this Frictionless Commerce episode?

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