The psychology of tech purchases: Revealing common barriers and how to move forward, faster (Ep. 25)

Welcome to The Modern Firm® podcast, with guest moderator Dr. Kristy Short, Senior Director of Content Strategy for Rightworks, who is joined by Roman Kepczyk, Director of Firm Technology Strategy for Rightworks.  In this episode, Kristy and Roman navigate the psychology behind technology purchasing decisions in accounting firms and the common barriers firms face—cultural resistance, cost concerns and risk aversion—when considering major tech investments. Whether you’re a tech-savvy accountant or navigating these waters for the first time, this episode provides valuable insights to help you sail smoothly through the complexities of tech adoption.  *** The Modern Firm® is produced and owned by Rightworks. You can learn more about the podcast, episode recaps and more at rightworks.com/resources/podcasts.  Follow Rightworks on social:  Twitter: https://twitter.com/rightworks_  Facebook: https://www.facebook.com/rightworksllc  LinkedIn: https://www.linkedin.com/company/rightworks  Instagram: https://www.instagram.com/rightworks_