The 'Purpose First' Business Model

In this powerful episode of The Woman’s Hustle, Coach Kay sits down with life purpose and business coach Erica Carrico to explore how women can turn their purpose into profit. Erica shares her deeply personal journey, from battling burnout and cancer to building a purpose-driven business that empowers others.Together, they unpack the myths of startup business ownership and entrepreneurship, the role of vulnerability and resilience, and why fear should never dictate your path. If you’ve ever felt like you need to “have it all together” before chasing your dreams, this episode will shift your mindset and remind you that authenticity and alignment are the real keys to success.Whether you're just starting or redefining your path, this episode will inspire you to lead with purpose and take bold, aligned action.**************Erica Carrico is an award-winning Soul Business Success Coach who empowers purpose-driven women to transform their lives by uncovering their soul’s calling and building 6- and 7-figure businesses that align with their deepest values.Through transformational coaching and dynamic speaking, Erica guides soulful entrepreneurs to confidently step away from unfulfilling 9- 5s, scale their impact globally, and create abundant, purpose-fueled income, doing the work they were born to do. Click here to grab her free resource! Follow Erica: Facebook: https://www.facebook.com/ericalcarrico/Instagram: https://www.instagram.com/ericalynncarricoYouTube: https://www.youtube.com/c/EricaCarrico TikTok: https://www.tiktok.com/@ericalynncarrico LinkedIn: https://www.linkedin.com/in/ericacarricoLet us know what you think! Support the showAbout Upgraded MindsetZ - Kisha Woods - Founder and CEOKisha is an award‑winning Certified Life & Business Coach, author,  speaker, resource and advocate. As the Founder and CEO of Upgraded MindsetZ, she leads a mission to help women break free from outdated cycles, find their voice, and step confidently into their purpose in life, career and entrepreneurship.Follow Kisha on Socials: *LinkedIn: https://www.linkedin.com/in/coachkaytransforms/*Facebook: https://www.facebook.com/CoachKayTransforms/*Instagram: https://www.instagram.com/coachkaytransforms/Learn more: www.upgradedmindsetz.life