EPISODE · Oct 12, 2018 · 9 MIN
The Quest to Make California’s Weed the Champagne of Cannabis
from Science, Spoken · host WIRED
What’s in a name? For champagne, it’s the expectation of excellence and at the very least, bubbles. It’s even protected by law: To call a liquid champagne, you have to grow it in a certain part of France under certain rules of planting, pressing and even packaging. All the fuss means champagne makers can charge a premium for their product. The same may soon be true for Northern California’s legendary weed. Learn more about your ad choices. Visit podcastchoices.com/adchoices
What this episode covers
What’s in a name? For champagne, it’s the expectation of excellence and at the very least, bubbles. It’s even protected by law: To call a liquid champagne, you have to grow it in a certain part of France under certain rules of planting, pressing and even packaging. All the fuss means champagne makers can charge a premium for their product. The same may soon be true for Northern California’s legendary weed. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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The Quest to Make California’s Weed the Champagne of Cannabis
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