The "Radio Legitimacy" Effect

In this series, I’m sharing the strategies I use to differentiate my podcast and generate revenue by adding broadcast radio to my distribution. Discount link for tickets to PodFest 2026: https://go.podfestexpo.com/podfest2026tickets?fpr=dscottGet access to my slides, notes, cheat sheet, and more: https://dscottsmith.com/podfest2026I’ll be speaking January 2026 at the 12th annual Podfest Expo in Orlando as part of the Monetization track. I know you’re busy, and I know you want actionable advice now. So, I created this limited-edition audio series to give you tips and advice before we even meet in Florida.If you have found this podcast, you are likely a podcaster, a creator, or a broadcaster looking for the Holy Grail: how to actually make money from your show..Specifically, you want to know how to attract high-quality sponsors who actually pay.We win through differentiation. There are many ways to be different; being a radio broadcaster is one and is the focus of this limited series podcast.Important items in this limited podcast series:• The Competition for download numbers• The authority-shift from podcaster to radio host and how this transforms the psychology of sponsors• Getting your show on the air: connecting with program directors, station owners, and finding stations in your markets• How digital ads provide credible leverage to attract sponsors• A few of the quirks of producing episodes for radioI’ll have resources available on my website following my talk at the Podfest Expo in Orlando. Follow this link: https://dscottsmith.com/podfest2026What is PodFest? Here’s a quote right from their website:“Simply put, PODFEST EXPO is the longest-running annual, in-person podcasting conference in the world. Returning in 2026 for an unprecedented 12th consecutive year, PODFEST has been on a wild ride of unbridled growth from its humble beginnings in 2015 to now.”PodFest 2026: January 15-18, Renaissance Orland at Sea World.Let’s connect. Find me on LinkedIn, Instagram, my website, and the Whova App (used for the conference)https://www.linkedin.com/in/dscottsmithhttps://www.instagram.com/d.scottsmithhttps://www.dscottsmith.comOriginal music written by: D. SCOTT SMITHPerformed by: D. Scott Smith (Lead Guitar), Tom LePage (Rhythm Guitar), Bill Veley (Bass), Mike Sessa (Drums), and Kurt Ainesly (Keys). Performed live as "Unusual Suspects" at the Fox & Firkin, Corvallis, Oregon

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