The Rainmaker Secrets Your Law Firm Won't Teach You - Steve Fretzin

Building a book of business is the only thing standing between a legal career you control and one that controls you - and firms never teach you how to do it. Steve Fretzin has coached hundreds of lawyers to stop chasing dead leads, stop giving away free consulting, and finally build the practice that gives them their life back.  Steve Fretzin is a business development coach, author, and host of the Be That Lawyer and Future Rainmakers podcasts, specialising exclusively in helping lawyers build their books of business. He works with lawyers across the US and globally, running Rainmaker Roundtables and teaching his sales-free selling methodology to lawyers at every stage of their careers. He reveals:▪ Why most lawyers are sitting on millions in opportunity and walking straight past it▪ How to win clients without ever feeling salesy▪ Why "let me think about it" means the deal is already dead▪ The one question lawyers never ask that kills deals before they close▪ Why networking for hundreds of hours a year produces almost nothing - and what does▪ How to qualify - and disqualify - a prospect before wasting another minute chasing them▪ Why your own book of business is the only real freedom a lawyer will ever have(00:00) – The illusion of “having time”(01:00) – Meet Steve Fretzin(01:42) – The plane crash that changed everything(04:20) – A second chance at life(05:40) – Why lawyers stay stuck(07:46) – Burnout, toxic culture & feeling trapped(08:06) – When growth isn’t possible where you are(11:10) – The skills law school never taught you(12:16) – Networking that actually works(13:34) – The biggest networking mistake(15:12) – Stop chasing cold leads(17:00) – Become a “student of the game”(18:56) – Why traditional pitching fails(19:53) – Sales is a dirty word (but shouldn’t be)(21:05) – Let the client decide(23:48) – Confidence, rejection & control(25:05) – The most powerful line to use in meetings(25:34) – Why “no” is actually a win(26:55) – Confidence comes from proof(28:01) – Systems vs guesswork(29:08) – Helping others = long-term success(30:29) – The long game of business developmentSteve Fretzin: LinkedIn: https://www.linkedin.com/in/stevefretzin/Web: https://fretzin.com/Podcasts: https://fretzin.com/podcast/Lawyer Unleashed:  Join 10,000+ lawyers behind the mic - https://www.linkedin.com/newsletters/7429575878885564419/?displayConfirmation=trueWebsite: Helen Pamely Presents... Lawyer UnleashedLU on LinkedIn: https://www.linkedin.com/company/lawyer-unleashed-podcast/Helen Pamely on LinkedIn - https://www.linkedin.com/in/helenpamely/ Helen Pamely on Instagram - https://www.instagram.com/helenpamely/