The Realities of the Freelance Pivot ft. Sarah Duran

Pivoting sounds simple — until you're in the middle of one. In this episode, Liam talks with fractional COO and business coach Sarah Duran about what pivoting actually looks like for freelancers and solopreneurs: the fear, the sunk cost thinking, and that uncomfortable wobbly period when you're straddling two things and haven't committed to either. Sarah reframes the pivot as a spectrum rather than a hard stop — from total overhauls to little shifts in what you offer. She and Liam dig into her concept of the "through line" — the thread that connects everything you do across different versions of your business — and why finding it requires looking backwards before you can move forward. Sarah Duran is a fractional COO and business coach for solo and micro business owners — and a real-life solopreneur with over a decade running her own business. Through her working group The Solopreneur Collaborative, she helps established freelancers stop muddling through alone and start building businesses that don't consume their lives.🔗 Website🔗 The Solopreneur Collaborative📎 Strategic Planning Playbook💼 Sarah on LinkedIn