The Recipe for Protecting Seed Potential episode artwork

EPISODE · Sep 30, 2025 · 30 MIN

The Recipe for Protecting Seed Potential

from Agriscience Explained · host Corteva Agriscience

On today’s episode we explore the incredible power of seed applied technology. Seed treatments are incredible tools that help protect the seed and seedling plant in the first 10-30 days of development. The fact that the technology is delivered on the seed itself without having to spray or make any sort of extra pass with equipment makes this area of agriscience sometimes overlooked or even underappreciated. To dive into this technology further we are joined by Mark Howieson, who serves as the global technical services team leader for the Seed Applied Technology Segment of Corteva Agriscience. We also hear from Iowa farmer Scott Van Veldhuizen who farms corn and soybeans. Scott shares the impact progressive seed technology has had on his operation especially in regard to cutworm infestations. “You know, when I was a kid it was work all sun up to sun down….we're definitely more efficient, you know, 20 to 30 years ago you couldn't do this job by yourself.” - Scott Van VeldhuizenScott doesn’t consider himself a first adopter of new ideas, but maybe more like a fast follower. Through his farming career he has collaborated with companies like Corteva Agriscience on a variety of trials, and he’s always looking for what might help him get more efficient and continue to boost his yields. And obviously that requires a lot of trust in the technology. That trust comes from the fact that there’s a whole lot that goes into creating the right recipe that fits Scott’s genetics and his situation. Howieson shares that what makes seed applied technology dynamic are the different needs of farmers. So not every seed treatment is the same. Mark likes to look at it like a recipe where each ingredient is important, but they also have to compliment each other in a way that leads to better outcomes for farmers. “ There's a chemistry element of it where you're working with formulations and then there's a biological element where we’re putting microbes and biologicals on the seed…And the interactions with the people and the people in the industry, it's pretty incredible. I mean, seed treatment is a relatively small network, and it's where you really have to put yourself out there and understand a lot of different disciplines to truly be successful.” - Mark HowiesonA few takeaways from this episode: There is a significant impact seed applied technology can have and the unique position it sits in ties together the genetics, crop protection and management practicesThe PASSER (Plantability, application, seed safety, stewardship, efficacy and regulatory) acronym. We tend to think efficacy is all that matters but agriscience leaders like Mark have to take into consideration a number of factors to actually bring a viable recipe to the marketDetails matter. Seed applied technology is such a great example of how one detail can really make a massive difference. If that crop can be protected and supported through the early days of development it really can make a big difference in yield and profitability. Agriscience Explained is brought to you by Corteva Agriscience and hosted by Tim Hammerich. This show is produced by Clint Pilcher, Rayda Krell and Ann Leonard. Jaime Hammerich and Grant Bolton edit these podcasts, and the music was composed by Dmitri Volkov. Subscribe for more Agriscience Explained: From Science to Solutions.

On today’s episode we explore the incredible power of seed applied technology. Seed treatments are incredible tools that help protect the seed and seedling plant in the first 10-30 days of development. The fact that the technology is delivered on the seed itself without having to spray or make any sort of extra pass with equipment makes this area of agriscience sometimes overlooked or even underappreciated. To dive into this technology further we are joined by Mark Howieson, who serves as the global technical services team leader for the Seed Applied Technology Segment of Corteva Agriscience. We also hear from Iowa farmer Scott Van Veldhuizen who farms corn and soybeans. Scott shares the impact progressive seed technology has had on his operation especially in regard to cutworm infestations. “You know, when I was a kid it was work all sun up to sun down….we're definitely more efficient, you know, 20 to 30 years ago you couldn't do this job by yourself.” - Scott Van VeldhuizenScott doesn’t consider himself a first adopter of new ideas, but maybe more like a fast follower. Through his farming career he has collaborated with companies like Corteva Agriscience on a variety of trials, and he’s always looking for what might help him get more efficient and continue to boost his yields. And obviously that requires a lot of trust in the technology. That trust comes from the fact that there’s a whole lot that goes into creating the right recipe that fits Scott’s genetics and his situation. Howieson shares that what makes seed applied technology dynamic are the different needs of farmers. So not every seed treatment is the same. Mark likes to look at it like a recipe where each ingredient is important, but they also have to compliment each other in a way that leads to better outcomes for farmers. “ There's a chemistry element of it where you're working with formulations and then there's a biological element where we’re putting microbes and biologicals on the seed…And the interactions with the people and the people in the industry, it's pretty incredible. I mean, seed treatment is a relatively small network, and it's where you really have to put yourself out there and understand a lot of different disciplines to truly be successful.” - Mark HowiesonA few takeaways from this episode: There is a significant impact seed applied technology can have and the unique position it sits in ties together the genetics, crop protection and management practicesThe PASSER (Plantability, application, seed safety, stewardship, efficacy and regulatory) acronym. We tend to think efficacy is all that matters but agriscience leaders like Mark have to take into consideration a number of factors to actually bring a viable recipe to the marketDetails matter. Seed applied technology is such a great example of how one detail can really make a massive difference. If that crop can be protected and supported through the early days of development it really can make a big difference in yield and profitability. Agriscience Explained is brought to you by Corteva Agriscience and hosted by Tim Hammerich. This show is produced by Clint Pilcher, Rayda Krell and Ann Leonard. Jaime Hammerich and Grant Bolton edit these podcasts, and the music was composed by Dmitri Volkov. Subscribe for more Agriscience Explained: From Science to Solutions.

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How long is this episode of Agriscience Explained?

This episode is 30 minutes long.

When was this Agriscience Explained episode published?

This episode was published on September 30, 2025.

What is this episode about?

On today’s episode we explore the incredible power of seed applied technology. Seed treatments are incredible tools that help protect the seed and seedling plant in the first 10-30 days of development. The fact that the technology is delivered on...

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