The resurgence of Outbound: AI and the evolution of the S...

What this episode covers

In this episode, Craig and James dive into the resurgence of outbound marketing amid economic uncertainty. They explore how SDRs are evolving in modern sales, why tech-enabled personalisation is non-negotiable, and how signals and intent data are reshaping lead prioritisation.Things to listen out for:02:15 - The role of SDRs in modern sales05:00 - Integrating marketing and sales functions08:12 - The evolution of SDR roles11:00 - Tech-enabled outbound strategies11:40 - Leveraging technology in sales development13:25 - Understanding signals and intent data16:02 - The shift to multi-channel approaches18:45 - Personalisation and contextualisation in outreach21:02 - The evolution of sales techniques23:50 - The future of SDRs and AI integration

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Frequently Asked Questions

How long is this episode of Truth, Lies and B2B Growth?

This episode is 27 minutes long.

When was this Truth, Lies and B2B Growth episode published?

This episode was published on May 23, 2025.

What is this episode about?

In this episode, Craig and James dive into the resurgence of outbound marketing amid economic uncertainty. They explore how SDRs are evolving in modern sales, why tech-enabled personalisation is non-negotiable, and how signals and intent data are...

Can I download this Truth, Lies and B2B Growth episode?

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