The return of the Jedi.

WTF is Rachel Dolezal's problem and why can't she be an activist, while not gentrifying black? BLACK PANTHER!!!!!!!

As we move into the fifth element of Primal Branding, we are touching on the sacred words that our brands use to create a connection to our tribe members - a term called lexicon.  I'll walk you through various lexicons in the fitness industry (and others) and hopefully you can start to really push forward your own brand lexicon to continue to set you apart from the competitors in your marketplace. 

There is nothing at all to learn from this podcast. From a guy seeking to promote his podcast, this could sound absurd. I'm not like other podcasters. I am aware that I know nothing, and that nothing will teach you that nothing will occupy any place. This episode is going to be similar to working out your mind like a muscle. I'll push you to think creatively and discover ways to develop into your best self.

I'm opening up about some of the most catastrophic business set backs I've had. Things that I've never talked about so openly before. I've not had an easy business life, but I always push forward. Find out how I've dealt with these huge set backs in my previous business and in my current businesses. Learn how I've moved forward positively. I'll give you my advice on how to move forward in tough business times including adapting to motherhood.