The right way to grow with influencers.

Adam chats with Paul, Co-Founder of Click Analytic, delving deep into the realm of influencer marketing. ⁠--> Click here to claim the Click Analytic offer for our listerners <--⁠ The conversation kicks off with Paul highlighting a common pitfall: brands often fail to view influencers as a distinct marketing channel, relegating them to mere affiliate status. Paul emphasises the importance of approaching influencer collaborations with clear objectives, a dedicated budget, and the recognition of their unique role in a brand's marketing mix. The episode also touches upon the art of finding the right influencers, building a robust influencer strategy, and the significance of crafting compelling briefs that offer creative flexibility to influencers. Key Takeaways: Redefining Influencer Relations: Brands should view influencers not just as affiliates but as vital partners in their marketing strategy Building a Successful Influencer Program: It's essential to identify the right influencers, approach them effectively, and use tools to streamline outreach. The foundation of a successful influencer strategy lies in these initial steps The Power of a Quality Brief: A well-crafted brief that provides influencers with creative autonomy can be a significant driver of success in influencer marketing The Right Way to Grow is brought to you in partnership with our friends over at Bloomreach and Verse. Click here to explore the Bloomreach use case library and see how Bloomreach can support you, ensuring the right product is put in front of the right customer, at the right time. See if composable is a fit for your ecommerce by claiming your free Composable Commerce Audit from our partner Verse here.