The Role of "Goldilocks Influencers" in Marketing Campaigns

In this special deep-dive Black Friday episode, Tod speaks with Simone Wies, co-author of the academic research paper: “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.” ✅ Follow Tod on Social Media     (LinkedIn, Mastodon, TikTok, etc.) 📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 🤝 Join our Slack: todayindigital.com/slack✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form📈 Reach Marketers: Book Ad🗞️ Classified Ads: Book Now🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group ------------------------------------🎒UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: https://redcircle.com/privacy