The Sauce On Incrediballsy Sustainability & Entrepreneurship

In this episode of The Sauce, Vicky and Tash sit back down with Brianne West (founder of Incrediballs and Ethique) to unpack what it really takes to launch a world-first, waste-free drinks brand. From a three-year R&D journey and an aborted launch to the brutal reality of “second album” expectations, Brianne shares candid insights on flavour science, consumer education, and why sustainability alone is never enough if the drink doesn’t taste incredible. This is a deep dive into incrediballsy sustainability, innovation, and entrepreneurship in the drinks category.Waste-free drinks need to taste great first – sustainability is the hook, but flavour is what keeps people coming back.If you enjoyed this conversation, please follow, rate, and review The Sauce on your favourite podcast platform. It helps more people discover real, unfiltered stories about bold ideas, sustainable innovation, and the drinks businesses changing what’s in our glass.