EPISODE · Nov 21, 2024 · 10 MIN
The Scarcity Effect: Why We Want What We Can't Have
from Why We Buy: The Science of Shopping Psychology · host RhythmStudio
Exploring the powerful influence of perceived scarcity on consumer behavior, this episode analyzes famous cases like the Cabbage Patch Kids craze and Supreme's limited-drop business model. We examine Robert Cialdini's research on scarcity as a persuasion principle and how digital marketers exploit FOMO (Fear of Missing Out). The episode concludes with an analysis of how artificial scarcity tactics have evolved in the digital age. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
Exploring the powerful influence of perceived scarcity on consumer behavior, this episode analyzes famous cases like the Cabbage Patch Kids craze and Supreme's limited-drop business model. We examine Robert Cialdini's research on scarcity as a persuasion principle and how digital marketers exploit FOMO (Fear of Missing Out). The episode concludes with an analysis of how artificial scarcity tactics have evolved in the digital age.
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The Scarcity Effect: Why We Want What We Can't Have
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