The science of storytelling: Why it works for business

ABOUT THE HOST - ED NELLEd has extensive experience on BBC and commercial radio stations, working on flagship shows in major markets at Manchester, Birmingham, Sheffield and Nottingham. As an event host Ed has worked for West Bromwich Albion and Birmingham City football clubs, Warwickshire County Cricket Club, Cancer Research UK and Sport for Life International.An experienced interviewer, public speaker, event host and certified corporate trainer, Ed is passionate about sharing his knowledge through The Media Insiders to make you a more effective, confident and capable communicator.WHO ARE THE MEDIA INSIDERS? https://www.themediainsiders.co.uk/CONNECT WITH ED ON LINKEDIN: https://www.linkedin.com/in/ednell/This show was brought to you by The Media InsidersABOUT THE GUEST - MARSHA SHANDURI work with leaders, entrepreneurs and organizations who are brilliant at what they do (basically: you) – BUT – who know they could be making more impact with their work. I show you how to harness the power of storytelling to create instant emotional connections with your audience, whether that's a dream client or collaborator, or the team you want to motivate.This is the power of telling your stories. But it only works if you do it right — and almost nobody does.Done well, storytelling is the ultimate persuasion power tool. So, how do you tell your story in a way that gets the world lining up to work with you? I’ll show you.As a coach and former radio presenter and producer with more than fifteen years’ experience, I know how to engage and communicate people. Having worked as a music supervisor and artist manager, I have a thorough understanding of how to make connections in an industry that has notoriously difficult characters. I am a hard-working, friendly and unflappable individual with excellent problem-solving skills and a master's degree in psychology.If you want to harness the power of your personal stories to build impact, loyalty and trust, I'd love to help. http://yesyesmarsha.com/workwithme Hosted on Acast. See acast.com/privacy for more information.