The Secret Lives of Customers by David S Duncan

https://thebookvoice.com/podcasts/2/audible/95345 to listen full audiobooks. Title: The Secret Lives of Customers Author: David S Duncan Narrator: David S Duncan, Terrence Kidd Format: mp3 Length: 4 hrs and 39 mins Release date: 05-04-21 Ratings: 4.5 out of 5 stars, 37 ratings Genres: Decision-Making & Problem Solving Publisher's Summary: Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why.