EPISODE · Mar 4, 2025 · 35 MIN
The Secret to Storytelling That Sells - Katie Quesada
from Differentiated · host Chris Ford
In this episode, I sit down with Katie Quesada, a storytelling powerhouse who’s helped companies like Zillow, United Healthcare, and Nike craft stories that actually get remembered. We dive deep into why most business storytelling sucks, how to ditch the jargon and data dumps, and how to tell stories that make people lean in, take action, and drive real results.If you struggle with boring sales pitches, forgettable presentations, or investor meetings that fall flat, this episode is for you.✅ Follow Katie: Website: https://www.katiequesada.comInstagram: https://www.instagram.com/katiequesada✅ Follow Chris: Instagram: https://www.instagram.com/itschrisford_/LinkedIn: https://www.linkedin.com/in/itschrisford/TikTok: https://www.tiktok.com/@itschrisford_💡 Ready to differentiate your business? Subscribe for weekly episodes.🔔 Don’t forget to like, comment, and share this with someone who needs to level up their storytelling game!⏰ Timestamps:0:00 - Intro1:09 - Introducing Katie Quesada1:46 - Welcome Katie to the show1:54 - Who is Katie Quesada?2:53 - The #1 mistake that ruins a sales pitch5:01 - How to make someone "feel" something in a story7:10 - Using AI in storytelling (but keeping it human)8:29 - The importance of knowing your audience10:25 - The science behind storytelling12:35 - How Katie deploys the science of story in her work13:42 - Where do people start when trying to improve as a storyteller?15:59 - Katie's event with the Maxwell Group17:22 - Social vs Business vs Hollywood storytelling19:26 - The role of conflict and tension in a great story22:23 - Where do I deploy story in my everyday life?23:20 - How Katie built a business around storytelling25:15 - Katie's biggest wins so far27:04 - How to condense your stories29:27 - What is the worst storytelling advice you've ever heard?30:30 - One thing every founder or seller should stop doing in their stories?30:46 - A storytelling cliche that drives Katie crazy31:37 - One book, podcast, or Ted Talk that is a must see32:44 - If you had to explain storytelling using only emojis, what would you pick?34:02 - What's next for Katie?34:35 - Final thoughts and where to follow Katie🎤 If you’ve ever felt like your pitch, brand story, or sales message just isn’t landing, this episode will change how you communicate forever.
What this episode covers
In this episode, I sit down with Katie Quesada, a storytelling powerhouse who’s helped companies like Zillow, United Healthcare, and Nike craft stories that actually get remembered. We dive deep into why most business storytelling sucks, how to ditch the jargon and data dumps, and how to tell stories that make people lean in, take action, and drive real results.If you struggle with boring sales pitches, forgettable presentations, or investor meetings that fall flat, this episode is for you.✅ Follow Katie: Website: https://www.katiequesada.comInstagram: https://www.instagram.com/katiequesada✅ Follow Chris: Instagram: https://www.instagram.com/itschrisford_/LinkedIn: https://www.linkedin.com/in/itschrisford/TikTok: https://www.tiktok.com/@itschrisford_💡 Ready to differentiate your business? Subscribe for weekly episodes.🔔 Don’t forget to like, comment, and share this with someone who needs to level up their storytelling game!⏰ Timestamps:0:00 - Intro1:09 - Introducing Katie Quesada1:46 - Welcome Katie to the show1:54 - Who is Katie Quesada?2:53 - The #1 mistake that ruins a sales pitch5:01 - How to make someone "feel" something in a story7:10 - Using AI in storytelling (but keeping it human)8:29 - The importance of knowing your audience10:25 - The science behind storytelling12:35 - How Katie deploys the science of story in her work13:42 - Where do people start when trying to improve as a storyteller?15:59 - Katie's event with the Maxwell Group17:22 - Social vs Business vs Hollywood storytelling19:26 - The role of conflict and tension in a great story22:23 - Where do I deploy story in my everyday life?23:20 - How Katie built a business around storytelling25:15 - Katie's biggest wins so far27:04 - How to condense your stories29:27 - What is the worst storytelling advice you've ever heard?30:30 - One thing every founder or seller should stop doing in their stories?30:46 - A storytelling cliche that drives Katie crazy31:37 - One book, podcast, or Ted Talk that is a must see32:44 - If you had to explain storytelling using only emojis, what would you pick?34:02 - What's next for Katie?34:35 - Final thoughts and where to follow Katie🎤 If you’ve ever felt like your pitch, brand story, or sales message just isn’t landing, this episode will change how you communicate forever.
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The Secret to Storytelling That Sells - Katie Quesada
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